Data Management and Integration

All the technology in the world can’t guarantee success if it isn’t in the hands of the best and brightest people. At Acxiom, our data teams are, in fact, some of the best and brightest in the business. And they have the knowledge and experience to utilize the most advanced data tools to assure precise file handling, list accuracy and on-time delivery.
Our data teams bridge the gap between account management and strategy by executing all requirements of campaign strategy – from simple to the most complex. They support direct marketing campaigns for both mail and email by delivering the following:

• Data processing

• CDI
• Advanced ETL

• Targeted segmentation and selection
• Exclusion and suppression processing
• Geo coding services
• List processing
• Detailed auditing and quality control processing
• Fulfillment processing

• Mail files
• Email files
• Telemarketing lead files

• Results tracking and analysis